Templates

Checklists so launches and campaigns miss fewer obvious steps

The lists we run internally: go-live QA, SEO audits, campaign briefs, content calendars, and reporting leadership can read.

Launch QASEO auditCampaign briefs

Built from live launches

The lists we run before we say “live”

Each template is a working document: when to use it, who owns a row, and what “done” looks like.

Library

Templates and checklists

Checklist

Website launch checklist

Speed, SEO basics, forms, analytics, redirects, and CTAs before you go live.

Use when: 48 hours before launch

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Template

SEO audit template

A structured sheet for technical, on-page, content, and local findings.

Use when: New site or new partner

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Template

Campaign brief template

Goals, audience, offer, landing URL, and KPIs before ads go live.

Use when: Every paid campaign

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Checklist

Content calendar checklist

Blogs, social, and email mapped to the same funnel — not a disconnected grid.

Use when: Monthly planning

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Checklist

Lead handoff checklist

Fields, owner, and SLA so marketing leads reach sales with context.

Use when: After form or ads go live

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Template

Monthly reporting outline

A one-pager leadership can read: pipeline, cost, and what you will change next.

Use when: Every reporting cycle

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How to run them

Copy, fill, assign

01

Copy the template

Ask us for the latest file or recreate the sections on this page.

02

Fill it with your URLs

Generic checklists fail. Put the real pages and accounts in.

03

Assign an owner

Each row needs a name and a date, or it will not ship.

FAQ

About the files

Next step

Need these tailored to your stack?

We adapt launch and audit lists to WordPress, Shopify, and your CRM.

Your stack
Named owners
Kickoff-ready
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