Someone Searches or Shows Interest
A potential customer searches for a product, service or solution, or shows relevant interest while browsing online. This creates an opportunity for your business to reach them with a relevant ad.
PPC advertising · Google Ads + Bing Ads
Reach people already looking for what you sell.
PPC puts your business in front of people actively searching, shopping or exploring what you offer across Google Search, Shopping, YouTube and other channels.
With experience managing performance campaigns across multiple industries, we handle the complete journey — strategy, targeting, campaign setup, creatives, conversion tracking, optimisation and reporting — with one focus: turning ad spend into measurable business results.
Not sure PPC is right for your business? Let’s evaluate the opportunity, competition and expected approach before you spend.
Google AdsMicrosoft AdsSearchShoppingPerformance MaxDemand GenYouTube
What exactly is PPC?
Classic pay-per-click means you pay when someone clicks. Modern campaigns may optimise to clicks, conversions, conversion value or impressions depending on type.
How does it work?
PPC follows a simple path: someone shows intent, an auction runs, your ad appears, they click, they take action, and that action becomes business.
The Ad Auction Happens
The advertising platform identifies eligible advertisers based on targeting, keywords, location, budget and other settings. Your bid, ad relevance, quality and predicted performance help determine whether your ad is shown.
Your Ad Appears
Your ad is shown to a potential customer across Search, Shopping, websites, apps, YouTube or other placements. The message should closely match their needs and give them a clear reason to take action.
They Click Your Ad
An interested person clicks or interacts with your ad and reaches your website, landing page, product page or another destination. The experience should continue the same message and offer presented in the ad.
They Take Action
The visitor completes an action valuable to your business — such as calling, starting a WhatsApp conversation, submitting a form, booking an appointment or making a purchase. This action is measured as a conversion.
A Click Becomes Business
The enquiry or purchase reaches your sales or business system for follow-up and measurement. Conversion and sales data then helps identify what is working, improve campaigns and focus more budget on the traffic that generates real business.
What is in your control?
You set targeting, spend, destination and goals. These levers decide who can see the ad and whether the click can turn into a lead or sale.
Location
Choose the cities, regions, countries or areas where your ads can appear. Focus your budget on locations where your potential customers live or where your business can actually serve them.
Budget
Decide how much you want to spend on advertising each day or month. Your budget can be increased, reduced or paused at any time based on performance and business needs.
Keywords
Choose the searches that can trigger your ads when people look for products or services like yours. Negative keywords help prevent your budget from being spent on irrelevant searches.
Audience
Define the types of people you want to reach based on their interests, behaviour, intent or previous interactions with your business. Different campaign types provide different audience targeting options.
Schedule
Control the days and times when your ads are allowed to run. This helps you focus advertising spend when customers are most likely to respond or when your team is available to handle enquiries.
Landing Page
Choose where people arrive after clicking your ad. A relevant, fast and focused landing page helps visitors understand your offer and take actions such as calling, messaging, submitting a form or purchasing.
Goals
Define what you want your advertising to achieve — such as enquiries, phone calls, bookings, store visits or online sales. These goals help you measure success and guide campaign optimisation.
Is PPC right for me?
Which sounds like your business?
Select anything that fits. Two or more usually means PPC is worth exploring.
How PPC actually works
You don’t simply buy the #1 position
Each search or audience signal runs an auction. Eligibility, bid, predicted performance and relevance decide who appears — and at what cost.
Signal
- 01 Search or audience
- Someone is looking, or matches a defined audience.
Platform / auction
- 02 Eligible advertisers
- 03 Bid + predicted performance + relevance
Outcome
- 04 Ad appears
- 05 Customer acts
- 06 Data returns to bidding
- 01Search / audience
- 02Eligibility
- 03Rank
- 04Ad appears
- 05Action
- 06Data returns
Choose the right channel
PPC vs SEO vs paid social
The strongest strategy often uses more than one channel. Search PPC captures demand; SEO compounds it; paid social can create it.
| Search PPC | SEO | Paid social | |
|---|---|---|---|
| Intent | Already looking | Looking over time | Not always looking yet |
| Speed | Can start as soon as live | Builds over months | Fast reach, variable intent |
| Placement | Search results, Shopping, YouTube | Organic results | Feeds, stories, in-stream |
| Targeting | Keywords, location, audience | Pages and queries you earn | Interests, lookalikes, retargeting |
| Pay model | Per click, conversion or impression | Work and content, not per click | Per click or impression |
| Best suited to | Leads, calls, product sales now | Compounding demand | Awareness and remarketing |
Types of PPC
Choose the format that matches how people buy
Click a type to see where it appears and what it is useful for.
Sponsored
Google Search and search partners
I'm looking for…
Learn more →
Organic result
Organic result
Search
I'm looking for…
- Example
- best dentist near me
- Appears
- Google Search and search partners
- Useful for
- services, local, B2B
- Objectives
- calls · leads · sales
Which PPC should I use?
What do you want to achieve?
Pick a goal. We’ll show a sensible starting mix — not a pitch.
Search
Capture demand
Performance Max
Expand reach
Demand Gen
Create demand
Remarketing
Reconnect
What does PPC cost?
How much should you spend?
Competition, city, industry, intent, conversion rate and customer value change the maths. There is no universal “₹5 click”.
Numbers below are illustrative. Edit the fields to try your own.
Clicks2,222
Cost per enquiry₹1,500
Cost per qualified₹3,750
Where PPC goes wrong
Budget leaks before it becomes revenue
₹1,00,000 Ad budget
Queries you never meant to buy.
Cities, languages or audiences that cannot buy.
Copy that does not match the search.
Homepage dumps, slow mobile, no next step.
Bidding learns from the wrong events — or none.
Leads go cold before sales calls.
Actual revenue
Illustrative leaks, not client results. Fixing the journey usually beats raising the budget.
Qubitdots performance system
PPC works better when the whole journey works.
Ads, landing page, conversion and CRM are one system. Conversion intelligence returns to bidding so the next click is smarter.
SearchShoppingYouTubePMaxDemand Gen
Landing pageConversionQDots CRMSales
← conversion intelligence ←
What we actually do
What you are paying for each month
The work behind the account — before launch through scaling.
- Business analysis
- Keyword / intent map
- Tracking architecture
- Landing page review
- Account and access setup
Workbench: structure, tracking checklist, no live metrics yet.
No invented metrics
Inside a real campaign
The work you should be able to see
Keyword research, search terms, structure, tracking, landing pages and reporting — not a paragraph about “optimisation”.
Keyword research
Intent clusters, not a dump of 4,000 terms
Search intent groups
Match-type plan
Negatives before launch
Live screenshots replace these annotated views when you add them in admin.
Industries
PPC looks different in each market
Real estate
Lots of enquiries, few serious buyers.
Focus
- • Location and project campaigns
- • CRM qualification
- • Call / WhatsApp
Site visitCallWhatsApp
Trust
Your account. Your budget. Your data.
You retain
- Google Ads accountYou own the account.
- Billing / paymentYou pay Google directly.
- Historical dataHistory stays in your account.
- Website / domainYou keep the site and domain.
- Analytics + CRM dataYour measurement, your leads.
Qubitdots gets
- Appropriate user accessManager-account access to run campaigns.
- Permission to manageBuild, pause, test and report.
- Tracking accessTags, conversions, where needed.
- Analytics where neededTo connect ads to outcomes.
You don’t hand over your Google password. Access is via a manager account; you can unlink it.
Who does what
A clear split of work
You
- • Goals, budget, access
- • Sales follow-up
- • Lead-quality feedback
Qubitdots
- • Research, build, tracking
- • Optimise, report
- • Feed quality into bidding
Day 1 discovery → Access → Research → Tracking → Build → QA → Launch → Optimise
Ad spend is paid to Google, separate from our management fee.
Startup
For businesses starting or testing PPC
Custom
Scoped after a conversation
- Account / tracking review
- Core Search structure
- Conversion setup
- Monthly optimisation
Growth
For businesses ready to scale
Custom
Most teams start here
- Search + PMax / remarketing
- Landing-page collaboration
- CRM / WhatsApp events
- Monthly strategy review
Enterprise
Multiple products, projects or locations
Custom
Talk to a strategist
- Multi-account / multi-location
- Offline conversion import
- Dedicated specialist
- Advanced reporting
Questions
PPC FAQs
Still not sure whether PPC makes sense?
Tell us what you sell, where, and the goal.
No obligation · Existing or new accounts · Talk to a performance marketer
Tell us what you sell
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