Logistics
Northline Logistics
A B2B site that explains lanes, SLAs, and RFQ so freight buyers can shortlist with confidence.
Challenge
Northline looked interchangeable with larger 3PLs online. Capabilities, certifications, and quote paths were buried, so sales started every conversation from zero.
Approach
Service and lane pages, proof of SLA and compliance, and an RFQ form that routes by cargo type into the CRM.
Result
Inbound quotes now include enough detail to price. Sales uses the site as the leave-behind after first calls.
Impact
What moved after launch
+90%
Qualified RFQs
2.4×
Time on service pages
CRM
Attributed pipeline
“The site looks premium and still loads quickly on mobile. Our sales team uses it in every pitch.”
Sana Iqbal
BD Lead · Northline Logistics
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